alvaro serrano

Product Photography on the Cheap

Álvaro Serrano — Product Photography on the Cheap

You know how product images online are often the item with a white backdrop? Álvaro Serrano has some tips for achieving this effect at home at minimal expense (assuming you have basic photography gear lying around):

There are several ways to achieve this look, the most obvious one being shooting them in an actual studio with proper studio lighting and a solid white backdrop. Luckily, if you don’t have access to a studio or lack the financial means to rent one, there are other alternatives you can use to get about 90% of the way there without spending a dime. All it takes is a little improvisation and some clean-up work in post production.

The end result, I believe, stands up fairly well to scrutiny.

Some clever tricks in here.

As I mentioned to Álvaro on Twitter though, another alternative is to simply get a Foldio2. My friend and Tools & Toys editor-in-chief Shawn Blanc picked one up and the results aren't bad:

Review of the GORUCK GR Echo

The GORUCK GR Echo — by Álvaro Serrano

My buddy Álvaro Serrano has nailed it yet again with his review of the GORUCK GR Echo daypack this morning over at Tools & Toys.

[T]he Echo thrives in an urban environment. Its understated looks and slim profile make it easy to dart through crowded areas like subways, shopping malls and the like, while providing the assurance that your belongings are always safe.

However, don’t let its discreet appearance fool you into thinking this is an ordinary bag. The Echo shares much of its DNA with the rest of the GORUCK packs and like them, this bag can take whatever you throw at it, and then some.

As usual, the photos are gorgeous and worth clicking for alone. Check it out.

Street Photography in Madrid with the Olympus 17mm f/1.8 Lens

Spring Photography in Madrid — Álvaro Serrano

Álvaro Serrano:

Madrid is an amazing city, full of life and color all year round, but it gets even better when the cold temperatures of winter subside and the glorious spring sunshine takes their place. As the days become longer, the heartbeat of this unique city begins to pick up the pace and when the first heat wave of the year hits the streets, its effects are immediately felt all the way across town, like a shockwave. [...]

With that scenario in mind, I definitely felt this was as good a time as any to take out my new Olympus 17mm f/1.8 lens for the first time and have some fun documenting the arrival of spring to the Spanish capital.

Madrid is one of those cities that I've heard about in my life but never really had much exposure to, in photos or otherwise. I had no real sense of the place at all.

After reading Álvaro's article and seeing his beautiful photos of it, now it's a place I think I'd like to see in person someday.

The SIRUI T-025X Travel Tripod

Álvaro Serrano T&T Tripod Review

Álvaro Serrano wrote a review of the SIRUI T-025X travel tripod for Tools & Toys:

In a nutshell, the T-025X is one of the world’s most compact and lightweight full-size travel tripods, but what really sets it apart from the competition is its incredible balance of performance, features, portability and price. There may be some slightly lighter tripods out there, and tripods that can withstand more load. There are probably also taller tripods, and tripods that offer more stability. But you’d be hard pressed to find one that matches the T-025X in all those features at the same time, and even more hard-pressed to find another carbon-fiber tripod that can do all that at this price point.

You wouldn’t necessarily read the term tripod review and think “interesting read” or “gorgeous photography” but Álvaro nailed it on both counts.

A Review of the GORUCK GR2 Bag

GORUCK GR2 by Álvaro Serrano

Speaking of Mr. Serrano, the man has written and photographed my new favorite review of the GORUCK GR2 bag—quite possibly the only review one will ever need to read about it.

This line really sums it up:

“With just a bit of planning and the right strategy, it’s the only bag you’ll ever need to carry.”

But it's more than just an in-depth examination of an excellent bag—it's a call to travel. If you reach the end of the review and don't feel like planning your next big trip, I can't help you.

The Case for Interchangeable Lenses in 2015

Álvaro Serrano thoroughly examines the current landscape of photography gear:

“But first, let’s take the obvious out of the way: there are no bad cameras or lenses out there anymore. That’s a fact. It is extremely likely that whatever camera you already own is perfectly capable of taking really great pictures, if you take the time to learn how to use it. So be advised: a “better” camera will not magically make you a better photographer. If you’re happy with what you already own, just keep it, stop reading now and go take some awesome pictures. This is all just splitting hairs, really.”

Couldn't agree more (though as a nerd I do enjoy the hair-splitting).

People Pay for the Content, Not the App

Álvaro Serrano, linking to Re/code's article about the financial issues and potential layoffs faced by The New York Times:

“It’s sad to see the Times struggling but let’s face it, their digital subscription model is downright ridiculous. For example, the smartphone and tablet subscriptions are priced separately, and if you want to read the NYT in both your phone and your tablet you need to pay for both. It feels like 2010 all over again.

I can’t believe we still have to say this in 2014, because it’s just obvious: people pay for the content, not the app. And the New York Times is the same whether your read it on your computer, your tablet or your smartphone.”

I have to agree. It's no wonder so many traditional publications are struggling, when one of the smartest and most prestigious publishers around is still getting digital subscriptions so wrong.